AllyOtter

From our own listing run, plus Whop's published docs

Whop: what it takes to get approved.

Digital products, courses, communities, software/SaaS and paid access sold through Whop-hosted checkout (or Whop Payments on your own site), with optional listing on Whop's Discover marketplace and built-in global affiliate network; not 'lifetime'-access offers or prohibited categories such as data-scraping tools, fake engagement, account sales, MLM, prop firms or crypto sales.

Networks change their rules. Every point below links to its source and the date we read it; check it the day you submit.

Who it suits

Buyers browsing Whop's Discover marketplace (Whop blog, Oct 2025, cites 2.5 million weekly visits) plus Whop users acting as affiliates through the Affiliate marketplace (Resources > Affiliates > Refer buyers); skews toward creators, communities, online-business and trading/education niches.

Fees

Published fees page (docs.whop.com/fees): cards/wallets 2.7% + $0.30 per successful domestic card transaction, +1.5% international cards, +1% if currency conversion; financing (BNPL) 15%; ACH debit 1.5% (max $5). Optional add-ons: orchestration 0.8%, billing 0.5%, tax & remittance 2% (when enabled and tax collected); all enabled = 6% + $0.30. Fraud/security: 3DS $0.03/txn, Radar $0.07/txn, dispute $15, early dispute alert (RDR) $29. Affiliate processing fee 1.25% per transaction. Payouts: next-day ACH $2.50; instant bank (RTP) 4% + $1.00; crypto 5% + $1.00; Venmo 5% + $1.00; bank wire $23.00; international local banks vary; minimum withdrawal $10 (if applicable). No listing/signup fee ('Using Whop is free' - ToS). Discover marketplace fee cut from 30% to 0% (Whop changelog, May 12, 2025). Note: Digistore24's pricing page claims Whop charges '3% platform + 2.7% + $0.30'; Whop's own fees page (read 2026-09-27) lists no separate platform fee, although Seller Terms s.4 mention 'our service fee as set forth on our pricing page'. Refunds: fees are not returned (seller refunds the full amount).

Becoming a seller

Setting up the product

What reviewers check on the sales page

Affiliate page and affiliate info

No JV-page field. Affiliates see the Whop product page (name/headline 80 chars each, description, gallery) and the Affiliate marketplace listing (account, commission rate, earning stats); 'Become affiliate' then 'View assets' gives their link (links carry ?a=<username>; 30-day attribution cookie by default). Vendor sets per product a Global affiliate rate (default 30%) and Member affiliate rate (Dashboard > Marketing > Affiliates, or 'Edit affiliates' at bottom of store page); custom per-user deals: Percent or Fixed, Recurring payments or First payment, limited to chosen plans (invite by email/username/user ID). Commissions paid after a 30-day waiting period, clawed back on refund/dispute/fraud; no sub-affiliates. Affiliates must disclose near their link that they earn commissions (Earnings Terms).

Delivery

Whop-hosted: buyer gets access to the product's apps/experiences on Whop; receipt email has an 'Access [product name]' button. Off-platform: set redirect_purchase_url / 'Redirect after checkout' and fulfil from webhooks. Webhooks: Developer tab > Create webhook or POST /api/v1/webhooks; use api_version v1 (Standard Webhooks, signed; v2/v5 are legacy and unsigned); secret ws_... shown once; signature = HMAC-SHA256 over '{webhook-id}.{webhook-timestamp}.{raw body}', header webhook-signature 'v1,<base64>'; reject timestamps >5 min off. Pin api_version_date (pins from 2026-08-14 carry account_id instead of company_id). Relevant events: payment.succeeded, payment.failed, refund.created, refund.updated, dispute.created, dispute.updated, membership.activated, membership.deactivated, product.published, product.unpublished. Respond 2xx within 5 s; at-least-once delivery (dedupe on webhook-id); 12 retries over ~71 h; redirects not followed; endpoint disabled after 72 h of failures with >=10 failed deliveries; public URLs only. Product/plan metadata is included in payment and membership webhook payloads. Test via dashboard test event or POST /api/v1/webhooks/{id}/test; sandbox API at sandbox-api.whop.com.

Reviewer access

No reviewer-access field documented or observed; marketplace review works from the product page (logo, headline, gallery, description). Whop may pause payouts and request proof of what you sell if it can't verify it.

Approval

Checkout links sell without marketplace review once the product exists (payouts need KYC). Discover marketplace: publish -> marketplace_status pending_review -> a Whop reviewer approves -> live_marketplace (also not_available) per API docs (x-api-version-date 2026-09-25). OBSERVED (ThreadFox run 2026-09-24/25): submitted 09-25, found live_marketplace by 09-26 04:30 UTC with a mail saying it 'can now be discovered by millions of people' - under a day. Whop's May 12, 2025 changelog said 'Marketplace approval is now instant'; the current API flow and our run show a review step. Separately Whop classifies each business at signup and re-checks it; high-value/conflicting cases go to manual Trust & Safety review.

Affiliate approval

Global affiliates need no vendor approval: once the product is listed, any Whop affiliate can click 'Become affiliate' and promote at the global rate (default 30%). Custom affiliates join by vendor invite. Whop's Earnings Terms state that joining the Whop Affiliate Program itself requires age 18+, an account in good standing and an application approved by Whop. Affiliates need a Whop account to be paid; vendors can archive an affiliate (stops new commissions).

Marketplace visibility

Product visibility: visible | hidden (direct link only) | archived | quick_link; each plan has its own visibility; 'Show on store page' toggle. Discover marketplace needs publish + approval (logo, headline, >=1 gallery image/video; title, description, >=1 available pricing option). Global affiliate exposure via global_affiliate_status=enabled. Webhooks product.published / product.unpublished report listing changes.

Refunds

Seller sets the refund policy and decides product refunds; Whop processes them. Refund from customer profile, Dashboard > Payments (full or partial) or Resolution Center (Accept); processed immediately; fees are not returned. Buyers can open a Resolution Center case within 120 days of each payment; seller has 7 days to respond or Whop decides; one appeal each, then final. Auto-refund thresholds configurable; BNPL cases always auto-refunded. Whop may refund itself for payment-layer errors, fraud, legal/card-network requirements or an imminent chargeback. EU/EEA/UK 14-day withdrawal right unless digital-delivery waiver was given at checkout. Dispute fee $15. OBSERVED: refunds issued in Whop dashboard (Payments) or resolution center.

Why products get held or rejected

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Sources

All network guides