From Lemon Squeezy's published docs, read 2026-09-27
Lemon Squeezy: what it takes to get approved.
Software/SaaS, apps, templates, e-books and courses fulfilled through Lemon Squeezy (files, license keys, subscriptions), sold via hosted checkout or overlay with Lemon Squeezy as merchant of record; not PLR/MRR, services, or make-money/business-in-a-box products.
Networks change their rules. Every point below links to its source and the date we read it; check it the day you submit.
Who it suits
The seller's own traffic plus vetted affiliates from the Lemon Squeezy Affiliate Hub; a curated marketplace offers some discovery for products with a sales record.
Fees
5% + 50¢ per transaction (pricing page; no monthly fee for ecommerce). Surcharges: +1.5% international (non-US) transactions, +1.5% PayPal, +0.5% subscription payments; +3% on affiliate-referred orders (merchant), +2% on affiliate payouts (affiliate); +5% on payments recovered by abandoned-cart emails. Marketplace sales: flat 30% replacing the platform fee. Chargebacks: refund plus $15 dispute fee. Payout fees: Stripe bank free in US, 1% outside US; PayPal $0.50 (US) or 3% capped at $30 (non-US). Payout threshold $50. Custom pricing for products under $10 or high volume.
Becoming a seller
- Sign up (store starts in test mode); build and test products in test mode
- Your step: 'Activate your store': short questionnaire about the business and customers
- Your step: 'Verify your identity' (General Settings): personal information + photo of government-issued ID (KYC/KYB review; approvals typically 2-3 business days)
- Your step: Settings > Payout: bank account (may require identity verification) or verified PayPal (USD)
- Your step: W-9 (US, with SSN or EIN) or W-8 (non-US) via the 'Submit your tax information' banner; payouts may be disabled until done; one owner per store, not a partnership
- Copy test-mode products to live mode ('Copy to Live Mode')
- Note: Lemon Squeezy (legal entity now 'Sold through Link, LLC f/k/a Lemon Squeezy LLC') is Stripe-owned; Jan 2026 post says the goal is migrating users to Stripe Managed Payments
Setting up the product
- + > New Product: Name, Description (shown on checkout), Price (single payment, subscription, pay what you want, free) with Variants
- Tax category (required per product)
- Media: up to 10 images, 4:3 recommended, up to 10MB each
- Files: unlimited files up to 5GB total per product; up to 3 external links
- 'Generate License Keys' with License length and Activation limit (subscriptions tie keys to lifecycle)
- Confirmation modal: Title, Message, Button text, Button link (supports [license_key] and order variables)
- Share: hosted checkout link (toggle store logo, media, description, Name field, discount code) or Lemon.js checkout overlay
- Test with test cards (e.g. 4242 4242 4242 4242); file downloads disabled in test mode
What reviewers check on the sales page
- Only digital goods fulfilled through Lemon Squeezy; stores selling services or goods fulfilled outside it (e.g. access to private Telegram groups) are typically not approved; SaaS/courses/memberships using subscriptions or license keys typically allowed
- Prohibited: PLR/MRR products ('any product which you've obtained a license to sell but do not hold the original IP rights'), products you lack IP rights to, 'Marketplaces' that partner to sell others' products
- Prohibited regulated products incl. business-in-a-box, work-from-home and get-rich-quick schemes, MLM/IBO, gambling, crypto/NFT, services of any kind (marketing, design, consulting), advertising placements, NSFW content incl. NSFW chatbots, physical goods
- Marketplace listings: English only; no links, coupon codes, promotions or referral links in the description; preview link in its own field without (or with limited) buy buttons and no outside purchase options; 4:3 thumbnails; at least 1 category and 3 tags; no copyrighted materials/brands
Affiliate page and affiliate info
No JV page field. Merchant Settings > Affiliates: Affiliate referral URL (default storefront, can be own domain with tracking script https://lmsqueezy.com/affiliate.js), public Affiliate signup URL (my-store.lemonsqueezy.com/affiliates), default Commission, Tracking length (cookie), Affiliate products with per-product rates, first/last-click setting; Creatives uploads for affiliates. Program is listed in the Affiliate Hub Programs list. Links use ?aff=<id>.
Delivery
Buyer receives files/license key on the confirmation modal, receipt email and My Orders page; Button link can pass [license_key] and order variables to your site. Webhooks (JSON:API body, headers X-Event-Name and X-Signature = HMAC-SHA256 hex of raw body with your signing secret; non-200 retried up to 3 more times with exponential backoff ~5s/25s/125s): order_created, order_refunded, subscription_* (created, updated, cancelled, resumed, expired, paused, unpaused, payment_success/failed/recovered/refunded), license_key_created, license_key_updated, customer_updated, affiliate_activated; checkout custom_data returned in meta. License API at https://api.lemonsqueezy.com (activate/validate/deactivate; 60 requests/min; statuses inactive/active/expired/disabled).
Reviewer access
No per-product reviewer access documented; store activation is a business questionnaire + ID check. Marketplace listings are screened for quality (preview link recommended).
Approval
Store activation (questionnaire + identity verification) required before any live sale; approvals typically 2-3 business days, can stay pending for risk assessment, unsupported product type or country; denied applicants may resubmit. Products are live once published in an activated store. Marketplace: separate listing approval, 'a few working days'; any edit returns the listing to the approval queue.
Affiliate approval
Affiliates must first be vetted by Lemon Squeezy (Affiliate Hub application, must be payable in a supported country), then apply to a program; merchant approves/rejects manually or turns on auto-approval (applicants join immediately as Active). Merchants cannot add affiliates manually; referrals can be manually approved/rejected.
Marketplace visibility
Marketplace is opt-in: product must already be in your store and have at least 3 sales or $50 in sales in your own store; then appears under Products > Marketplace to start a listing; listing approved by curation team; marketplace sales pay 30% flat.
Refunds
Seller sets refund policy and refunds full/partial at any time from the Orders page (refund minus platform fee deducted from next payout). Lemon Squeezy reserves the right to refund within 60 days of purchase to prevent chargebacks; it handles chargebacks as MoR ($15 dispute fee) and may suspend stores with too many.
Why products get held or rejected
- Store activation denied or pending: product outside supported scope (services, off-platform fulfilment, prohibited list), unsupported country, risk assessment
- PLR/MRR or resale products without original IP rights
- Get-rich-quick / work-from-home / business-in-a-box products
- Marketplace listing rejected: poor or inaccurate thumbnails, wrong category/tags, insufficient description, links/coupons/referral codes in listing, non-English
- Using real cards in test mode may be treated as fraud and suspend the store
Check your page against these rules, free.
AllyOtter Lite reads your sales page and flags what Lemon Squeezy's reviewers reject: readiness_audit(url, ["lemonsqueezy"]). The AllyOtter kit then has your AI write the Lemon Squeezy version of your page and every field of the submission.
Sources
- www.lemonsqueezy.com · read 2026-09-27 · 5% + 50¢ per transaction, no monthly ecommerce fee
- docs.lemonsqueezy.com · read 2026-09-27 · surcharges, payout and marketing fees
- docs.lemonsqueezy.com · read 2026-09-27 · two-step activation, 2-3 business days, approved/unapproved store types
- docs.lemonsqueezy.com · read 2026-09-27 · ID verification and re-verification
- docs.lemonsqueezy.com · read 2026-09-27 · prohibited list incl. PLR/MRR, get-rich-quick, services
- docs.lemonsqueezy.com · read 2026-09-27 · payout schedule, 13-day hold, $50 threshold
- docs.lemonsqueezy.com · read 2026-09-27 · test mode, test cards, copy to live
- docs.lemonsqueezy.com · read 2026-09-27 · product fields, media, files, links
- docs.lemonsqueezy.com · read 2026-09-27 · license length/activation limit, [license_key] variable
- docs.lemonsqueezy.com · read 2026-09-27 · License API basics, 60 req/min
- docs.lemonsqueezy.com · read 2026-09-27 · product object; list/retrieve endpoints only
- docs.lemonsqueezy.com · read 2026-09-27 · hosted checkout options
- docs.lemonsqueezy.com · read 2026-09-27 · confirmation modal fields
- docs.lemonsqueezy.com · read 2026-09-27 · event list
- docs.lemonsqueezy.com · read 2026-09-27 · retries, headers, payload
- docs.lemonsqueezy.com · read 2026-09-27 · HMAC-SHA256 X-Signature
- docs.lemonsqueezy.com · read 2026-09-27 · 60-day discretionary refunds, $15 dispute fee
- docs.lemonsqueezy.com · read 2026-09-27 · refunds from Orders page
- docs.lemonsqueezy.com · read 2026-09-27 · affiliate settings
- docs.lemonsqueezy.com · read 2026-09-27 · application/auto-approval
- docs.lemonsqueezy.com · read 2026-09-27 · ?aff links, tracking script
- docs.lemonsqueezy.com · read 2026-09-27 · 3% affiliate fee
- docs.lemonsqueezy.com · read 2026-09-27 · manual referral approval
- docs.lemonsqueezy.com · read 2026-09-27 · Lemon Squeezy vets affiliates first
- docs.lemonsqueezy.com · read 2026-09-27 · Programs list
- docs.lemonsqueezy.com · read 2026-09-27 · marketplace eligibility 3 sales or $50, 30% fee
- docs.lemonsqueezy.com · read 2026-09-27 · listing requirements and prohibitions
- www.lemonsqueezy.com · read 2026-09-27 · SaaS Service Agreement: bots/scraping prohibition; entity Sold through Link, LLC
- www.lemonsqueezy.com · read 2026-09-27 · 2026-01-28: goal to migrate users to Stripe Managed Payments; no shutdown date; slower support
- www.lemonsqueezy.com · read 2026-09-27 · 2025-04-29: Stripe acquisition context, Managed Payments preview
- docs.lemonsqueezy.com · read 2026-09-27 · W-8/W-9 requirement, payouts may be disabled until completed