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From impact.com's published docs, read 2026-09-27

impact.com: what it takes to get approved.

Brands with their own checkout that want a managed partnership/affiliate program; the self-serve Starter plan is built around connected eCommerce stores (Shopify, BigCommerce, WooCommerce, Adobe Commerce, Squarespace), while SaaS/lead/event tracking, API tracking and marketplace recruiting sit in demo-only Essentials ($500+/mo) and Pro ($2,500+/mo) plans.

Networks change their rules. Every point below links to its source and the date we read it; check it the day you submit.

Who it suits

impact.com's partner base (affiliates, content/review sites, creators, coupon/loyalty, newsletters; pricing page cites 90,000 partners, Essentials help page 110,000+) who find brands in the Brands Marketplace and apply to programs.

Fees

Plans page: Starter 'Priced from $30/mo' (self-serve 'Sign up now'); Essentials from $500/mo, Pro from $2,500/mo, Enterprise 'Contact sales' (all 'Request a demo'). 'A 2.5% transaction fee applies only to partner-driven transactions'. Starter help: fee is 'the greater of 2.5% of the total monthly revenue of locked partner costs or $30 USD'; no minimum for the first 30 days unless partners drive sales. Essentials help: $500/mo includes $2,500 in partner payouts, excess charged at a 20% rate (differs from the plans page 2.5% line). One-time setup fee 'dependent on the number of technical resources your onboarding requires'; other possible fees: incremental growth (volume overage), ad hosting, custom report, wire processing. Brand also funds all partner commissions.

Becoming a seller

Setting up the product

What reviewers check on the sales page

Affiliate page and affiliate info

impact.com hosts it: the Marketplace Profile card/program overview (description <=250 chars, 'great match' <=100 chars, keywords <=145 chars, categories, business models sought, features offered, resources) plus account-level or program-specific partner sign-up pages with optional custom sign-up terms and survey.

Delivery

Not handled by impact.com: the brand delivers via its own store. Conversions reach impact.com through eCommerce plugins, the UTT trackConversion pixel, or (Pro) API-based tracking; actions stay Pending until the locking date, when they lock and become payable.

Reviewer access

Not applicable: no public doc describes impact.com reviewing the brand's product.

Approval

No brand pre-launch approval process found in public docs for Starter (not verified). Starter self-serve; higher editions via sales demo and contract. Starter can be cancelled in-app during the trial if no card charges or partner costs; later closure via support ticket after expiring contracts and settling invoices; fees after 30 days are non-refundable.

Affiliate approval

Brand reviews partner applications (Step 5). Automation: Application Workflows (Engage > Partners > Automation > Workflows) auto-accept/reject by conditions such as business model, partner country/size, follower count, 'Marketplace Verified'; Starter has only 'Limited' workflow automation. Accepted partners can be marked Pre-Selected to auto-accept into future programs. Starter recruits via sign-up links, template terms and Partner Recommendations; Discover marketplace search is Essentials+ only.

Marketplace visibility

Marketplace Profile > Program Visibility > 'Show this profile' puts the brand in the Brands Marketplace; search matches on keywords/categories. Brand-side 'Access to Discover Marketplace' (browsing/recruiting partners) is No on Starter, Yes on Essentials.

Refunds

Brand's own refund policy. Refunded orders must be modified or reversed during the action locking period; locked actions can no longer be updated and are paid. Example: January actions lock March 19, SOI March 20, account debited April 20 for payout.

Why products get held or rejected

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Sources

All network guides