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From Hotmart's published docs, read 2026-09-27

Hotmart: what it takes to get approved.

Online courses, ebooks, subscriptions/communities and downloadable programs from creators who can deliver through Hotmart's Members Area and accept Hotmart as their exclusive sales channel for that product; a poor fit for software sold on several networks at once.

Networks change their rules. Every point below links to its source and the date we read it; check it the day you submit.

Who it suits

Global (strongest in Brazil/Latin America, Spanish and Portuguese speakers) buyers of courses and info products, promoted by Hotmart affiliates who browse the Affiliate Marketplace.

Fees

No setup or listing fee; fees only on approved sales. General transactions (USD/EUR/GBP offer > 15): 9.9% + 1.00 fixed fee per sale (BRL > 10: 9.9% + BRL 2.49). Microtransactions (<= 15 USD/EUR/GBP): 9.9% + 0.10; BRL <= 10: 20%; purchase currency different from commission currency and <= 5 USD: 20%. From 2026-09-21 the Hotmart Player fee is folded into the fixed fee (international fixed fee rose from 0.50 to 1.00). A withdrawal fee is deducted per withdrawal (amount varies; separate article not read). The same article still contains an older sentence '9.9% + 0.50 USD' for mixed-currency sales: treat the table (1.00) as current. Fees not charged on refunded/denied sales. Fee taxes may apply for EU individuals, NL, Texas, Mexico businesses, Colombia.

Becoming a seller

Setting up the product

What reviewers check on the sales page

Affiliate page and affiliate info

No separate JV page. Affiliate Program > Promotion tab: toggle for the Affiliate Marketplace, tags, affiliate program description (Hotmart recommends: desired affiliate profile, product differentiators, promotion rules, best practices). Promotional Material tab: banners/images by public URL ending .jpg/.png (hosted elsewhere), video embed links, email copy and other text. Commissioning: percentage plus Last click / First click / Multi-click; cookie 60, 90, 180 days or forever; affiliation type individual/business/both.

Delivery

Native: Hotmart Members Area (Hotmart Club) or uploaded files in the Product content tab. External members area: Hotmart sends the buyer to your URL; account creation depends on Webhook (Tools > Webhook (API and notifications) > + Register Webhook: events chosen per product, delivery URL). Webhook version 2.0.0: events PURCHASE_APPROVED, PURCHASE_COMPLETE, PURCHASE_CANCELED, PURCHASE_REFUNDED, PURCHASE_CHARGEBACK, PURCHASE_EXPIRED, PURCHASE_DELAYED, PURCHASE_PROTEST, PURCHASE_BILLET_PRINTED (plus subscription, Club and cart-abandonment events); authenticate with the account's hottok sent in the X-HOTMART-HOTTOK header; failures retried up to five times; a URL that returns errors gets the configuration auto-deactivated; test posts available; 60-day history. Thank You page: Hotmart default or External with separate URLs for approved / awaiting payment / awaiting credit check.

Reviewer access

Content must be reachable by Hotmart's verification: for an external members area enter access login and password in the product ('These credentials will be used by Hotmart for validation testing before the product is approved'); password-protected content without valid credentials and invalid access links are rejection reasons.

Approval

After Submit product, verification 'usually takes around 15 minutes, though in some cases, it can take up to one business day'; once approved the product is ready for sale. Otherwise status 'unavailable for sale' with a Pending adjustments notice in the product dashboard and an email. On the new verification flow a product is approved for sale only after the owner's documents are verified.

Affiliate approval

Affiliation rule per product: 'All Affiliates will be able to promote the product' (automatic), 'Only previously approved Affiliates will be able to promote the product' (manual; Automation Rules can auto-approve by affiliate badges, legal nature, use of eNotas, sales performance), or 'I won't allow affiliates' (default). Requests handled in Partnerships > Affiliates. Automatic cancellation of low performers can be set (minimum 90 days).

Marketplace visibility

Two separate listings. (1) Affiliate Marketplace (affiliates): Affiliate Program > Promotion toggle, and the product needs a Blueprint score above 60% (automatic, undisclosed algorithm: name, category, format, description, images, content quality, sales page, price/value, commission, promotional materials). (2) Hotmart Marketplace (buyers): product must be delivered through Hotmart's Members Area, Product Page completed and set to Published with Marketplace display enabled, and active checkouts; Product Page > Marketplace > Edit (default offer, keywords) > Publish.

Refunds

Guarantee period chosen per product: 7, 15, 21 or 30 days (EU sales need at least 15 days; subscriptions: first charge only). Buyers request at refund.hotmart.com with the transaction number (email verification) or via the creator's support, who requests it on the platform; approval up to 7 days. ToU: creator must accept cancellation/refund requests within the legal right of repentance and any longer guarantee offered, and authorizes Hotmart to deduct refunds from current or future balance. Withdrawals: non-BRL sales available 15 calendar days after sale (BRL card 30 days).

Why products get held or rejected

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Sources

All network guides