AllyOtter

From our own listing run, plus Gumroad's published docs

Gumroad: what it takes to get approved.

Creators selling their own original digital products (e-books, courses, templates, software with license keys, memberships) from a hosted product page, with Gumroad as merchant of record; not PLR/resale products and not AI services fulfilled off-Gumroad.

Networks change their rules. Every point below links to its source and the date we read it; check it the day you submit.

Who it suits

The creator's own audience arriving at a gumroad.com product page, plus buyers browsing Gumroad Discover and people using Gumroad Affiliates links (open 10% program).

Fees

Direct sales: 10% + $0.50 + sales tax per transaction, plus card processing (2.9% + $0.30) or PayPal fees. Discover (marketplace) sales: flat 30% including processing. After $20,000 paid sales in a calendar month, new direct sales are 5% + $0.50 (resets monthly). No monthly fee. Affiliate sales: fees split between affiliate and creator in proportion to commission. On refunds Gumroad returns its own fee but keeps the processing portion. PayPal payouts: 2% processing fee. Minimum payout balance $100 (higher local minimums in some countries).

Becoming a seller

Setting up the product

What reviewers check on the sales page

Affiliate page and affiliate info

No JV page field. 'Your Affiliates': add by email (affiliate needs a confirmed Gumroad account) or share the Affiliate Signup Form where applicants describe their sales strategy; per-affiliate products, commission 1-75% of total sale (incl. tax and shipping) and optional Destination URL; links gumroad.com/a/<id>, 30-day cookie, ?offer_code= can be appended. Gumroad Affiliates: anyone can link any opted-in product for a fixed 10%, 7-day cookie. Posts can be sent to 'Affiliates only'.

Delivery

Buyer gets content in the Gumroad Library/receipt. License keys: POST https://api.gumroad.com/v2/licenses/verify with product_id (required for products created on/after 2023-01-09), license_key, increment_uses_count; 404 on failure; response includes refunded/disputed/chargebacked and subscription_* timestamps (key stays enabled until you disable it). Ping: account-level URL (Settings > Advanced), unsigned x-www-form-urlencoded POST with sale_id, product_id, email, price (USD cents), license_key, affiliate, test, resource_name (sale|refund) etc.; any 2xx acknowledges; 5 s timeout; at-least-once, unordered; retries after 1, 3, 10 and 60 minutes only on 499/500/502/503/504. Gumroad advises treating a ping as a trigger and re-reading the sale via API. API resource_subscriptions: sale, refund, dispute, dispute_won, cancellation, subscription_updated, subscription_ended, subscription_restarted. ThreadFox run 2026-09-25 used the public license verify API for delivery.

Reviewer access

No pre-listing review step documented; no reviewer access required.

Approval

No product approval: a product goes live when published (after a payout method is connected). Account-level review before the first payout (1-3 weeks, typically 3-4 sales and >$100 balance); Stripe KYC as requested. Discover requires a separate risk review (~3 weeks after passing $100).

Affiliate approval

Your Affiliates: seller adds them or approves sign-up-form applicants in the Affiliates dashboard (can ignore). Gumroad Affiliates: automatic, no approval, fixed 10%, all products unless the seller opts out (account-wide toggle). Discover products are automatically opted into Gumroad Affiliates.

Marketplace visibility

Discover account eligibility: payout settings filled in, balance of at least $100 from genuine sales, and verified by the risk team (avg ~3 weeks after $100). Product then listed if it has at least one successful (non-refunded) sale, a category selected, and ratings enabled (Share tab). Deleting the category turns Discover off for that product. Discover sales pay the 30% fee.

Refunds

Seller sets the refund policy per product (e.g. 30-day money-back or no refunds) and issues refunds from the Gumroad Sales dashboard only (not from Stripe/PayPal); balance must cover the refund. Gumroad may refund within 90 days of purchase at its discretion to prevent chargebacks; Brazilian consumers get a 7-day withdrawal right. If >1% of customers dispute, Gumroad enforces a 30-day policy account-wide. Full refund revokes access.

Why products get held or rejected

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Sources

All network guides