From our own listing run, plus Digistore24's published docs
Digistore24: what it takes to get approved.
Digital info products, courses/membership areas, software, downloads/e-books, services and events (plus printed books and supplements with special approval) sold through Digistore24's reseller checkout with a built-in affiliate marketplace; not trading robots, erotic/violent/illegal content, 'make money' offers it deems unserious, products violating Google/Facebook/YouTube-type platform terms, or 'lifetime'-access promises.
Networks change their rules. Every point below links to its source and the date we read it; check it the day you submit.
Who it suits
Affiliate marketers (Digistore24 claims 125,000+ affiliates and 10,000+ offers across 44 niches) and consumers in Europe (strong in DACH) and, via Digistore24 Inc., the USA, Canada, Australia and New Zealand.
Fees
Digistore24 Inc. (US) help centre: 7.9% + $1 per sale (9.9% + $1 if chargebacks exceed 1%; free-plus-shipping books 7.9% + $0.75); refund fee $0.75 (<= $10) or $1 (> $10); chargeback $50 per transaction ($40 with Ethoca/Verifi prevention); payouts ACH $2.50, PayPal $2.50 (US) / $20 (non-US), international wire $40 (international threshold 250 + fee); download vault EUR 0.25 per started GB per purchase. Digistore24 GmbH: 7.9% + EUR 1 per transaction (4.9% on the price share above EUR 400); refunds EUR 0.60/EUR 1; chargebacks EUR 12-15 direct debit, EUR 35 PayPal, EUR 50 card; SEPA payout free, PayPal payout 2%. Signup free, no setup or monthly fee. Marketing pricing page: 'Starting at 2.9% + $1 per sale ... Final rate may vary depending on product type, traffic source, and/or sales volume.' Security retention: 10% of earnings held 60 days. OBSERVED (ThreadFox run 2026-09-25): a $49 test purchase showed $43.86 earned (about $5.14 deducted), close to the 7.9% + $1 schedule ($44.13 expected), not 2.9%.
Becoming a seller
- Register free at digistore24.com/en/signup?target_audience=vendor. OBSERVED fields: private account holder (legal person, kept private), public vendor/company name shown to buyers, public Digistore24 ID chosen at signup, phone.
- Your step: a default reseller B2B contract is set by registration country (USA/Canada/Australia/rest of world -> Digistore24 Inc.; DE/AT/CH/LI -> Digistore24 GmbH; UK -> Digistore24 LTD; Ireland/rest of Europe -> Digistore24 MSLW Limited). To sell in another region: Account details > Reseller contracts > Read B2B contract > Conclude B2B contract.
- Your step: set up a payout account per reseller (Settings > Payout account): payout dates (7th/14th/21st/28th; default 7th and 21st), threshold, currency, method (Inc.: PayPal, ACH, international transfer; GmbH: PayPal, SEPA, international), account holder; confirm with the Digistore24 password. PayPal setup includes a 1.00 verification purchase.
- Your step: tax data before payouts - EU companies selling via GmbH need VAT ID/tax number; via Digistore24 Inc. upload IRS W-9 (US) or W-8BEN (non-US). OBSERVED: W-9 via embedded Tipalti wizard with SMS 2-step to owner's mobile, mailing address and W-9 e-signature.
- Optional: API key (Settings > Account access > API keys) and IPN connection (Settings > Integrations (IPN)).
Setting up the product
- Vendor view > My products > Product list > Add product: Product name, Language (one per product; copy product for other languages), Product type (e.g. Software, Membership area, download; drives VAT - changing it after approval forces re-approval), Affiliate commission (% or fixed), Sales page (URL, or the order form URL), Thank you page (mandatory for Software unless download vault or IPN-delivered access on the Digistore24 confirmation page), Sales restrictions; do not request approval yet; Save.
- We saw this: 'Product name for buyer' refused '&'.
- Payment Plans tab: currencies, gross/net display, Show VAT on order form, payment methods; plan fields free trial, First payment, Number of payments (one-time/subscription/installments), Subsequent payments, billing periods, Active. A default single-payment plan of 37 EUR is pre-created - edit or delete it. OBSERVED: buyer pays sales tax on top of the $49 price.
- Order Form tab: product image (100-500 px wide, 100-2000 px high; GIF/JPG/PNG/SVG); create a responsive/classic/multi-step order form under My products > Order forms, publish it and link it to the product; order-form link is under the product's Links tab.
- Return policy: select the return period (Inc.: 60, 90 or 180 days; GmbH: 14/30/60/90/180; English-language products always >= 60 days); optionally enable buyer support link / cancel button.
- Properties: 'Automatically accept affiliations' (default Yes); 'Append order data to thank you page URL' (default No), signed with the thank you page key (Edit account details > Thank you page settings).
- Delivery: download vault, or generic IPN (Settings > Integrations (IPN) > Add new connection > Generic: Name, For products, Send notifications for, For order events, IPN URL, IPN password (= SHA passphrase), IPN timing 'Before redirect to thank you page', Active, Test connection must return OK).
- My products > Conversion tools > Trust badges: create Sales page badge (footer added automatically; 'Display earnings disclaimer' option) and Thank you page badge; embed the generated HTML code.
- My products > Affiliate tracking > Promocode: copy the embed code into the page head and list the site under 'Promocode domains'.
- Make a test purchase (cart icon > Test Pay; same logged-in browser, not incognito, order form published, sales start date in the past).
- Request approval per reseller: My products > Product list > Request Approval (e.g. DS.us / DS-de). OBSERVED: a 13-item checklist must be ticked on request.
- Separate marketplace entry: Affiliates & partners > Marketplace > Create marketplace entry - Product category (+ up to two additional), Headline, Description (for affiliates), Product image, Product, Similar products, Additional affiliation products, Affiliate support page, Enter sales price manually/Price to display, Language, Publish, Notify in case of errors; Save; Approval status 'Request approval now'.
What reviewers check on the sales page
- Sales page must be complete, professional and publicly accessible (not private or password-protected).
- Describe the product clearly; show the price visibly, matching Digistore24 settings; show subscription minimum terms; upsell pages must show price and subscription status directly (not only in a video).
- State the delivery format (download, online access, post).
- State the return policy in writing including the period (a seal alone is not sufficient), consistent with product settings; Digistore24 Inc. allows 60, 90 or 180 days; English-language products always need >= 60 days.
- Buy buttons must link to a Digistore24 order form; all links must work; no direct links to payment providers not integrated with Digistore24.
- US (Digistore24 Inc.): include trust seals 'Sales Page Badge' and 'Sales Page Footer' on the sales page and 'Thank You Page Badge' on the thank-you page; US products without trust badges cannot be approved.
- Online business-building products: show the earnings disclaimer ('These earnings are not representative for the average participants. The average participant will earn significantly less or no money at all through this product or service.') via the badge footer; the trust-badge article says US sales and thank-you pages must each display it.
- No 'lifetime' access or lifetime support promises (max two years); avoid 'lifetime', 'lifelong', 'unlimited', 'durable', 'unrestricted', 'permanent', 'indefinite', 'forever' (GmbH criteria citing B2B contract point 3).
- Own thank-you page: accessible, states delivery format and next steps, gives vendor contact details, working download links, and (GmbH criteria) the note 'The debiting is performed by Digistore24.'
- Only Digistore24's terms and privacy statements apply on the order form; vendors may not add their own there.
- Have a legal notice (imprint) on your pages (Product launch checklist).
- Software products (Digistore24 Inc. contract, updated July 27, 2026): present buyers a customer-facing EULA (limited licence; term, renewal and scope; bans unlawful/deceptive use and fake reviews/testimonials; customer responsible for lawful use; suspension rights; disclaimers; does not name Digistore24 as licensor); substantiate all performance/earnings claims; no fabricated, purchased or AI-generated testimonials; no claims the tool guarantees avoiding detection, suspension or enforcement.
- Prohibited content includes material violating terms of platforms like Google, Facebook, YouTube; trading robots; fraudulent 'make money' content; images may not use legally protected logos of platforms like Facebook or Twitter.
- OBSERVED (ThreadFox run 2026-09-25) checklist items implemented: marketplace/sales page shows only the product, no link to another payment process, 60-day refund, Digistore24 named as reseller ('Orders ... processed by Digistore24 GmbH, the online reseller'), promocode, trust badge. Note: the reseller named should match the reseller contract actually used (Inc. for US).
Affiliate page and affiliate info
Optional affiliate support page linked from the marketplace entry; approval criteria: product and partnership description aimed at affiliates, clearly stated commission (plus any affiliate-referral commission terms), list of affiliate benefits (e.g. multi-device attribution), the promolink (format https://www.checkout-ds24.com/redir/<product_id>/<affiliate_id>) and other advertising material, and contact details. Marketplace entry itself: headline and matching description for affiliates explaining why the product is worth promoting; one entry per product per language; variants grouped under 'Similar products'. Promolink cookie up to 180 days (EU) / 365 days (US).
Delivery
Buyer pays on the Digistore24 order form (checkout-ds24.com), receives Digistore24's confirmation email and lands on the Digistore24 order confirmation page or your thank-you page. Options: download vault; thank-you URL with appended GET params (order_id, order_item_id, buyer_email, payplan_id, product_id, product_name, quantity, country, billing_status, currency, amount, vat_amount, sha_sign signed with the thank you page key); generic IPN: one POST per transaction, event = on_payment / on_refund / on_chargeback / on_payment_missed / payment_denial / on_rebill_cancelled / on_rebill_resumed / last_paid_day / connection_test / on_affiliation, with ipn_version (e.g. 1.2), api_mode live|test, order_id, product_id etc., SHA512 signature in sha_sign using the IPN password. Reply plain text starting 'OK', optionally lines like thankyou_url:, username:, password:, loginurl:, headline:, or custom key: value pairs (e.g. a licence key) shown in the confirmation email/invoice ('hide_on: invoice' hides them on the invoice). Failed IPNs retried at least 20 times over 10 days. OBSERVED: IPN password max 40 chars - longer values are silently truncated and every signature check fails.
Reviewer access
No reviewer-login field documented or observed; reviewers check the sales page, product and thank-you page, so these must be publicly accessible. The Digistore24 Inc. contract obliges vendors to provide access details, evidence and substantiation on request during trust-and-safety reviews.
Approval
No sales until the product is approved, separately for each reseller you have a contract with. Target: within 48 hours of submission (Mon-Fri, excluding public holidays); GmbH FAQ says usually within 24 hours on weekdays, with up to 48 hours to fix issues before rejection. Automated approval email; rejection email - reply to ask. Approval expires if there are no sales within one year. Changing the product type requires re-approval (no sales meanwhile); price changes do not. Marketplace entries, affiliate support pages and images are reviewed too (images with the product). OBSERVED (ThreadFox run 2026-09-25): the product submitted with the 13-item checklist, status pending review; outcome not read (signed out).
Affiliate approval
Product setting 'Automatically accept affiliations' (default Yes) auto-accepts affiliates once they use the promolink; if off, approve each partnership under Affiliates & partners > Affiliate settings, or send the protected invitation link (auto-accepts). Affiliates request via 'Promote now' on the marketplace; block by setting Approval to rejected. Commission changes apply to new affiliations only. Without a partnership an affiliate earns nothing.
Marketplace visibility
Affiliates only find the product through an approved marketplace entry with Publish = yes (one per product per language; duplicates rejected); entries are auto-deactivated on errors such as an unlinked order form; new entries tagged 'NEW!' for 90 days; affiliates sort by KPIs (cart conversion, earnings/sale) and can filter by auto-accept.
Refunds
Digistore24 is the buyer's legal contract partner (reseller) and must process refund requests received within the vendor-set return period (Inc.: 60/90/180 days). Buyers ask by email (vendor or Digistore24), buyer support link or cancel button; vendors can refund or partially refund under Reports > Transactions, even outside the period, up to 180 days after purchase. Refund fee $0.75/$1 (Inc.). Partial refunds send no IPN. Digistore24 Inc. contract lets Digistore24 extend the refund/return window to 365 days.
Why products get held or rejected
- Sales page incomplete, private or password-protected.
- Return period missing from the page, only shown as a seal, or inconsistent with product settings.
- Buy button not linked to a Digistore24 order form, broken links, or links to non-integrated payment providers.
- US: missing trust badges (sales page badge/footer, thank-you page badge) or missing earnings disclaimer on business-building products.
- 'Lifetime'/'forever'/'unlimited' access promises.
- Prohibited products: trading robots, erotic/violent/illegal/racist content, fraudulent 'make money' content, content violating Google/Facebook/YouTube-type platform terms.
- Duplicate marketplace entries for the same product, language or variants.
- 'Shipping country unclear' (GmbH printed books).
Check your page against these rules, free.
AllyOtter Lite reads your sales page and flags what Digistore24's reviewers reject: readiness_audit(url, ["digistore24"]). The AllyOtter kit then has your AI write the Digistore24 version of your page and every field of the submission.
Sources
- First-hand · read 2026-09-25 · Our own listing run (ThreadFox, AllyOtter): vendor signup fields, Tipalti W-9, the product (Software), 60-day return policy, IPN password 40-char limit, promocode, trust badges, test purchase $43.86 earned on $49, 13-item approval checklist, pending review.
- help.digistore24.com · read 2026-09-27 · Public Zendesk help-centre API used to read all 363 en-us help articles (HTML pages return 403 to scripts).
- dev.digistore24.com · read 2026-09-27 · Public Zendesk API for the 15 developer articles.
- help.digistore24.com · read 2026-09-27 · Inc. fees: 7.9% + $1, refunds, chargebacks, payout fees, vault.
- help.digistore24.com · read 2026-09-27 · GmbH fees: 7.9% + EUR 1, high-price discount, 10% security deposit 60 days.
- help.digistore24.com · read 2026-09-27 · Approval per reseller, 48 h target, expiry after 1 year without sales.
- help.digistore24.com · read 2026-09-27 · US criteria: public sales page, 60/90/180 return, Digistore24 order form, trust badges, earnings disclaimer.
- help.digistore24.com · read 2026-09-27 · GmbH criteria: return >= 60 days for English products, no lifetime wording, only DS24 terms on order form, 24 h review.
- help.digistore24.com · read 2026-09-27 · Thank-you page criteria incl. 'The debiting is performed by Digistore24.'
- help.digistore24.com · read 2026-09-27 · Special approvals; 'Shipping country unclear' rejection.
- help.digistore24.com · read 2026-09-27 · Marketplace entry criteria; one entry per product/language.
- help.digistore24.com · read 2026-09-27 · Affiliate support page criteria.
- help.digistore24.com · read 2026-09-27 · Image sizes; no protected platform logos.
- help.digistore24.com · read 2026-09-27 · Marketplace overview for vendors.
- help.digistore24.com · read 2026-09-27 · Marketplace entry fields and approval request.
- help.digistore24.com · read 2026-09-27 · Affiliate view: Promote now, auto/manual acceptance, NEW! 90 days, KPIs.
- help.digistore24.com · read 2026-09-27 · Affiliate product search (skimmed).
- help.digistore24.com · read 2026-09-27 · Product creation fields.
- help.digistore24.com · read 2026-09-27 · Software product: thank-you page mandatory, payment plans, order form, vault, test purchase.
- help.digistore24.com · read 2026-09-27 · Launch checklist incl. legal notice, test purchases, auto-accept affiliations.
- help.digistore24.com · read 2026-09-27 · Prohibited products incl. trading robots and platform-ToS-violating content.
- help.digistore24.com · read 2026-09-27 · Reseller model: DS24 is buyer's contract partner.
- help.digistore24.com · read 2026-09-27 · Default reseller by country; concluding extra B2B contracts.
- help.digistore24.com · read 2026-09-27 · Trust badge types, earnings disclaimer text, US requirement.
- help.digistore24.com · read 2026-09-27 · IPN parameters overview.
- help.digistore24.com · read 2026-09-27 · Generic IPN setup fields.
- help.digistore24.com · read 2026-09-27 · Thank-you GET params and sha_sign.
- help.digistore24.com · read 2026-09-27 · Promocode script snippet and flow.
- help.digistore24.com · read 2026-09-27 · Promocode embed + Promocode domains.
- help.digistore24.com · read 2026-09-27 · Promolink format; cookie 180 days EU / 365 days US.
- help.digistore24.com · read 2026-09-27 · Affiliate link types (skimmed).
- help.digistore24.com · read 2026-09-27 · Commission settings; Automatically accept affiliations; invitation link.
- help.digistore24.com · read 2026-09-27 · Marketplace entry needed for affiliates to find product; blocking affiliates.
- help.digistore24.com · read 2026-09-27 · Payout requirements; 10% retention 60 days.
- help.digistore24.com · read 2026-09-27 · Payout dates and minimums (50/200; 250 international).
- help.digistore24.com · read 2026-09-27 · Payout methods per reseller; PayPal verification purchase.
- help.digistore24.com · read 2026-09-27 · Payout documents and transfers (skimmed).
- help.digistore24.com · read 2026-09-27 · W-9/W-8BEN required before Inc. payouts; 1099-NEC.
- help.digistore24.com · read 2026-09-27 · Return periods, DS24 obliged to refund within period, vendor refunds, 180-day max.
- help.digistore24.com · read 2026-09-27 · Support refund/cancellation process.
- help.digistore24.com · read 2026-09-27 · EU buy-button rules (apply to GmbH/EU buyers).
- help.digistore24.com · read 2026-09-27 · Test purchase requirements.
- dev.digistore24.com · read 2026-09-27 · IPN setup: SHA_PASSPHRASE, timing, Test connection.
- dev.digistore24.com · read 2026-09-27 · IPN events and parameters; SHA512 sha_sign.
- dev.digistore24.com · read 2026-09-27 · IPN 'OK' response with access data/licence keys.
- dev.digistore24.com · read 2026-09-27 · Delivery API for shipped goods (not relevant for digital).
- dev.digistore24.com · read 2026-09-27 · IPN success = 'OK'; >= 20 retries over 10 days.
- www.digistore24.com · read 2026-09-27 · Pricing page: 'Starting at 2.9% + $1 per sale', 125,000+ affiliates, rate may vary.
- www.digistore24.com · read 2026-09-27 · Buyer T&Cs (last updated July 13, 2026); reseller model; no bot clause.
- www.digistore24.com · read 2026-09-27 · General Terms and Conditions B2B of Digistore24 Inc. (last updated July 27, 2026): software-product/EULA rules, affiliate anti-bot clause, payments/withholdings, $100 minimum.
- www.digistore24.com · read 2026-09-27 · Vendor/affiliate terms variant located via search (fetched; not analysed in detail).